{"id":6097,"date":"2023-05-02T13:11:57","date_gmt":"2023-05-02T06:11:57","guid":{"rendered":"http:\/\/onlinemedia.idea2mobile.com\/?p=6097"},"modified":"2025-10-04T09:43:03","modified_gmt":"2025-10-04T02:43:03","slug":"social-listening-chat-gpt-%e0%b8%8a%e0%b9%88%e0%b8%a7%e0%b8%a2-guide-line-%e0%b8%97%e0%b8%b3-kpi-report-%e0%b9%83%e0%b8%99%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%88%e0%b9%89%e0%b8%b2%e0%b8%87-influencer","status":"publish","type":"post","link":"https:\/\/onlinemedia.idea2mobile.com\/?p=6097","title":{"rendered":"Social Listening + Chat GPT \u0e0a\u0e48\u0e27\u0e22 Guide Line \u0e17\u0e33 KPI Report \u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer \u0e27\u0e48\u0e32\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Influencer Marketing \u0e0a\u0e48\u0e27\u0e22\u0e17\u0e33\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e2b\u0e49\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 \u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e44\u0e14\u0e49\u0e40\u0e23\u0e47\u0e27 \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e44\u0e14\u0e49\u0e07\u0e48\u0e32\u0e22 <\/strong>\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e22\u0e2d\u0e21\u0e23\u0e31\u0e1a\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e19\u0e35\u0e49 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e04\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e43\u0e2b\u0e21\u0e48 (new audience) \u0e44\u0e14\u0e49\u0e40\u0e23\u0e47\u0e27 \u0e41\u0e25\u0e30 \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e1a\u0e38\u0e04\u0e25\u0e34\u0e01\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30 \u0e02\u0e2d\u0e07 Content Creator Page \u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e40\u0e0a\u0e35\u0e22\u0e23\u0e4c\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e46 <\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01 Influencer \u0e19\u0e31\u0e49\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e39\u0e22\u0e49\u0e2d\u0e19\u0e2b\u0e25\u0e31\u0e07\u0e44\u0e14\u0e49 \u0e15\u0e32\u0e21\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e14\u0e49\u0e32\u0e19\u0e25\u0e48\u0e32\u0e07\u0e19\u0e35\u0e49<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-i-am-data-analytics-zocial-eye-with-a-i wp-block-embed-i-am-data-analytics-zocial-eye-with-a-i\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"TgnAegIPBu\"><a href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=4632\">Brand \u0e43\u0e0a\u0e49 Social Data \u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01 Influencer \/ KOL \u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Brand \u0e43\u0e0a\u0e49 Social Data \u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01 Influencer \/ KOL \u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23?&#8221; &#8212; Social Data Analytics with A.I.\" src=\"https:\/\/onlinemedia.idea2mobile.com\/?p=4632&#038;embed=true#?secret=TgnAegIPBu\" data-secret=\"TgnAegIPBu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Influencer_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B8%A7%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%84%E0%B8%B8%E0%B9%89%E0%B8%A1%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88_%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B8%88%E0%B8%B0%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B9%84%E0%B8%94%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3_%E0%B8%A7%E0%B8%B1%E0%B8%99%E0%B8%99%E0%B8%B5%E0%B9%89%E0%B8%A1%E0%B8%B5_Chat_GPT_%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B8%99%E0%B8%B3%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3_Guide_Line_%E0%B8%AB%E0%B8%B2%E0%B8%84%E0%B8%B3%E0%B8%95%E0%B8%AD%E0%B8%9A%E0%B8%A1%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7\" title=\"Influencer \u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48? \u0e40\u0e23\u0e32\u0e08\u0e30\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 \u0e27\u0e31\u0e19\u0e19\u0e35\u0e49\u0e21\u0e35 Chat GPT \u0e0a\u0e48\u0e27\u0e22\u0e19\u0e33\u0e17\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23 Guide Line \u0e2b\u0e32\u0e04\u0e33\u0e15\u0e2d\u0e1a\u0e21\u0e32\u0e43\u0e2b\u0e49\u0e40\u0e23\u0e32\u0e41\u0e25\u0e49\u0e27\">Influencer \u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48? \u0e40\u0e23\u0e32\u0e08\u0e30\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 \u0e27\u0e31\u0e19\u0e19\u0e35\u0e49\u0e21\u0e35 Chat GPT \u0e0a\u0e48\u0e27\u0e22\u0e19\u0e33\u0e17\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23 Guide Line \u0e2b\u0e32\u0e04\u0e33\u0e15\u0e2d\u0e1a\u0e21\u0e32\u0e43\u0e2b\u0e49\u0e40\u0e23\u0e32\u0e41\u0e25\u0e49\u0e27<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Chat_GPT_%E0%B9%83%E0%B8%AB%E0%B9%89_Guide_Line_%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%99%E0%B8%B3%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%97%E0%B8%B3_KPI_%E0%B8%A1%E0%B8%B2_2_%E0%B8%84%E0%B9%88%E0%B8%B2\" title=\"Chat GPT \u0e43\u0e2b\u0e49 Guide Line \u0e43\u0e19\u0e01\u0e32\u0e23\u0e19\u0e33\u0e17\u0e32\u0e07\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e33 KPI \u0e21\u0e32 2 \u0e04\u0e48\u0e32\">Chat GPT \u0e43\u0e2b\u0e49 Guide Line \u0e43\u0e19\u0e01\u0e32\u0e23\u0e19\u0e33\u0e17\u0e32\u0e07\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e33 KPI \u0e21\u0e32 2 \u0e04\u0e48\u0e32<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#1KPI_Key_Performance_Indicator\" title=\"1.KPI (Key Performance Indicator) \">1.KPI (Key Performance Indicator) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#KPI_%E0%B8%88%E0%B8%B3%E0%B8%99%E0%B8%A7%E0%B8%99%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%95%E0%B8%B2%E0%B8%A1_X_Engagement_Rate_X_%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%84%E0%B8%B8%E0%B9%89%E0%B8%A1%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2%E0%B9%80%E0%B8%A7%E0%B8%A5%E0%B8%B2_%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87\" title=\"KPI = \u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 X Engagement Rate X \u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32 \/ \u0e23\u0e32\u0e04\u0e32\u0e08\u0e49\u0e32\u0e07 \">KPI = \u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 X Engagement Rate X \u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32 \/ \u0e23\u0e32\u0e04\u0e32\u0e08\u0e49\u0e32\u0e07 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87_Rate_%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87_Influencer\" title=\"\u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Rate \u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer \">\u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Rate \u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#2_Cost_per_Engagement\" title=\"2. Cost per Engagement\">2. Cost per Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Uses_Case_%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%83%E0%B8%8A%E0%B9%89_WISESIGHT_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%97%E0%B8%B3_Report_KPI\" title=\"Uses Case : \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 WISESIGHT \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 Report KPI\">Uses Case : \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 WISESIGHT \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 Report KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Key_Performance_Indicator_%E0%B8%AB%E0%B8%B2%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%81%E0%B9%88%E0%B8%AD%E0%B8%99\" title=\"Key Performance Indicator \u0e2b\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e15\u0e31\u0e49\u0e07\u0e15\u0e49\u0e19\u0e01\u0e48\u0e2d\u0e19 \">Key Performance Indicator \u0e2b\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e15\u0e31\u0e49\u0e07\u0e15\u0e49\u0e19\u0e01\u0e48\u0e2d\u0e19 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#KPI_6718875_X_00351_X_00033_%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%95%E0%B8%B5%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82%E0%B8%81%E0%B8%A5%E0%B8%A1_%E0%B9%86_50000_%E0%B8%9A%E0%B8%B2%E0%B8%97\" title=\"KPI = 6,718,875 X 0.0351 X 0.0033 \/ \u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e35\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e01\u0e25\u0e21 \u0e46 50,000 \u0e1a\u0e32\u0e17 \">KPI = 6,718,875 X 0.0351 X 0.0033 \/ \u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e35\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e01\u0e25\u0e21 \u0e46 50,000 \u0e1a\u0e32\u0e17 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Cost_per_engagement_%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%97%E0%B8%B8%E0%B8%99%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%95%E0%B9%88%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A1%E0%B8%B5%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A1\" title=\"Cost per engagement  \u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\">Cost per engagement  \u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#Cost_Per_Engagement_500006718875_X_0035_X_015_1417_%E0%B8%9A%E0%B8%B2%E0%B8%97\" title=\"Cost Per Engagement = 50,000\/(6,718,875 X 0.035 X 0.15) =   1.417 \u0e1a\u0e32\u0e17 \">Cost Per Engagement = 50,000\/(6,718,875 X 0.035 X 0.15) =   1.417 \u0e1a\u0e32\u0e17 <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=6097\/#%E0%B8%AA%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B8%A3%E0%B8%96%E0%B8%94%E0%B8%B9%E0%B9%81%E0%B8%9A%E0%B8%9A_Video_%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%A5%E0%B9%88%E0%B8%B2%E0%B9%80%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87_KPI_%E0%B9%84%E0%B8%94%E0%B9%89\" title=\"\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e39\u0e41\u0e1a\u0e1a Video \u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e25\u0e48\u0e32\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 KPI \u0e44\u0e14\u0e49\">\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e39\u0e41\u0e1a\u0e1a Video \u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e25\u0e48\u0e32\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 KPI \u0e44\u0e14\u0e49<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Influencer_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B8%A7%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%84%E0%B8%B8%E0%B9%89%E0%B8%A1%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B9%84%E0%B8%A1%E0%B9%88_%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B8%88%E0%B8%B0%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5%E0%B9%84%E0%B8%94%E0%B9%89%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3_%E0%B8%A7%E0%B8%B1%E0%B8%99%E0%B8%99%E0%B8%B5%E0%B9%89%E0%B8%A1%E0%B8%B5_Chat_GPT_%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B8%99%E0%B8%B3%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3_Guide_Line_%E0%B8%AB%E0%B8%B2%E0%B8%84%E0%B8%B3%E0%B8%95%E0%B8%AD%E0%B8%9A%E0%B8%A1%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B9%80%E0%B8%A3%E0%B8%B2%E0%B9%81%E0%B8%A5%E0%B9%89%E0%B8%A7\"><\/span>Influencer \u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48? \u0e40\u0e23\u0e32\u0e08\u0e30\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23 \u0e27\u0e31\u0e19\u0e19\u0e35\u0e49\u0e21\u0e35 Chat GPT \u0e0a\u0e48\u0e27\u0e22\u0e19\u0e33\u0e17\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23 Guide Line \u0e2b\u0e32\u0e04\u0e33\u0e15\u0e2d\u0e1a\u0e21\u0e32\u0e43\u0e2b\u0e49\u0e40\u0e23\u0e32\u0e41\u0e25\u0e49\u0e27<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Chat_GPT_%E0%B9%83%E0%B8%AB%E0%B9%89_Guide_Line_%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%99%E0%B8%B3%E0%B8%97%E0%B8%B2%E0%B8%87%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%97%E0%B8%B3_KPI_%E0%B8%A1%E0%B8%B2_2_%E0%B8%84%E0%B9%88%E0%B8%B2\"><\/span>Chat GPT \u0e43\u0e2b\u0e49 Guide Line \u0e43\u0e19\u0e01\u0e32\u0e23\u0e19\u0e33\u0e17\u0e32\u0e07\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e33 KPI \u0e21\u0e32 2 \u0e04\u0e48\u0e32<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11.jpg\"><img loading=\"lazy\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11-1024x575.jpg\" alt=\"\u0e2a\u0e39\u0e15\u0e23\u0e43\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13 KPI \u0e02\u0e2d\u0e07 Influencer\" class=\"wp-image-6098\" width=\"768\" height=\"431\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi11.jpg 1258w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>\u0e2a\u0e39\u0e15\u0e23\u0e43\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13 KPI \u0e02\u0e2d\u0e07 Influencer<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">1<strong><span class=\"has-inline-color has-vivid-red-color\">.KPI (Key Performance Indicator)<\/span><\/strong> \u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07<br \/>2.<strong><span class=\"has-inline-color has-vivid-red-color\">Cost per Engagement <\/span><\/strong>\u0e04\u0e48\u0e32\u0e43\u0e0a\u0e49\u0e08\u0e48\u0e32\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21<\/p>\n\n\n\n<ul><li><strong>KPI (Key Performance Indicator) \u0e41\u0e25\u0e30 Cost per Engagement <\/strong>\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e2d\u0e07\u0e04\u0e48\u0e32\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e04\u0e38\u0e13\u0e20\u0e32\u0e1e\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer \u0e42\u0e14\u0e22 KPI \u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e27\u0e31\u0e14\u0e23\u0e27\u0e21\u0e17\u0e35\u0e48\u0e04\u0e33\u0e19\u0e27\u0e13\u0e08\u0e32\u0e01\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21\u0e02\u0e2d\u0e07 Influencer x Engagement Rate x \u0e30\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32 (time value) \u0e0b\u0e36\u0e48\u0e07\u0e41\u0e2a\u0e14\u0e07\u0e16\u0e36\u0e07\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer \u0e40\u0e21\u0e37\u0e48\u0e2d\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e01\u0e31\u0e1a\u0e23\u0e32\u0e04\u0e32\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07<\/li><\/ul>\n\n\n\n<ul><li><strong>Cost per Engagement <\/strong>\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e27\u0e31\u0e14\u0e17\u0e35\u0e48\u0e04\u0e33\u0e19\u0e27\u0e13\u0e08\u0e32\u0e01\u0e23\u0e32\u0e04\u0e32\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07\u0e1c\u0e39\u0e49\u0e23\u0e48\u0e27\u0e21\u0e07\u0e32\u0e19 (influencer) \u0e2b\u0e32\u0e23\u0e14\u0e49\u0e27\u0e22\u0e08\u0e33\u0e19\u0e27\u0e19 Engagement (\u0e01\u0e32\u0e23\u0e15\u0e2d\u0e1a\u0e01\u0e25\u0e31\u0e1a\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e17\u0e35\u0e48\u0e40\u0e01\u0e34\u0e14\u0e02\u0e36\u0e49\u0e19) \u0e42\u0e14\u0e22\u0e43\u0e0a\u0e49\u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39 1 \u0e19\u0e32\u0e17\u0e35 (Average watch time) \u0e0b\u0e36\u0e48\u0e07\u0e41\u0e2a\u0e14\u0e07\u0e16\u0e36\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e41\u0e25\u0e30\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size\">\u0e2b\u0e32\u0e01 KPI \u0e21\u0e35\u0e04\u0e48\u0e32\u0e2a\u0e39\u0e07 (&gt;1) \u0e41\u0e2a\u0e14\u0e07\u0e27\u0e48\u0e32\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21\u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e02\u0e2d\u0e07 Influencer \u0e21\u0e35\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e41\u0e25\u0e30\u0e23\u0e48\u0e27\u0e21\u0e21\u0e37\u0e2d\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e \u0e2a\u0e48\u0e27\u0e19 Cost per Engagement \u0e17\u0e35\u0e48\u0e21\u0e35\u0e04\u0e48\u0e32\u0e15\u0e48\u0e33 (&lt;1) \u0e41\u0e2a\u0e14\u0e07\u0e27\u0e48\u0e32\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e19\u0e31\u0e49\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e44\u0e1b\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e42\u0e06\u0e29\u0e13\u0e32\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1KPI_Key_Performance_Indicator\"><\/span>1.KPI (Key Performance Indicator) <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u0e2a\u0e39\u0e15\u0e23\u0e43\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32  KPI (Key Performance Indicator) \u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer \u0e21\u0e35\u0e04\u0e48\u0e32\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e1a<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"KPI_%E0%B8%88%E0%B8%B3%E0%B8%99%E0%B8%A7%E0%B8%99%E0%B8%9C%E0%B8%B9%E0%B9%89%E0%B8%95%E0%B8%B4%E0%B8%94%E0%B8%95%E0%B8%B2%E0%B8%A1_X_Engagement_Rate_X_%E0%B8%84%E0%B8%A7%E0%B8%B2%E0%B8%A1%E0%B8%84%E0%B8%B8%E0%B9%89%E0%B8%A1%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2%E0%B9%80%E0%B8%A7%E0%B8%A5%E0%B8%B2_%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87\"><\/span>KPI = \u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 X Engagement Rate X \u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32 \/ \u0e23\u0e32\u0e04\u0e32\u0e08\u0e49\u0e32\u0e07 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 <\/strong>= Follower Page \u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e19\u0e17\u0e35\u0e48 Likes page , Subscriptions<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Engagement Rate<\/strong> = (\u0e22\u0e2d\u0e14\u0e23\u0e27\u0e21\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e43\u0e19\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e42\u0e1e\u0e2a\u0e15\u0e4c \u00f7 \u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21) * 100 <\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32 <\/strong>\u0e2b\u0e23\u0e37\u0e2d \u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e14\u0e39 Post \u0e43\u0e2b\u0e49\u0e1b\u0e23\u0e30\u0e21\u0e32\u0e13\u0e27\u0e48\u0e32 \u0e2b\u0e32\u0e01\u0e40\u0e23\u0e32\u0e43\u0e0a\u0e49\u0e40\u0e27\u0e25\u0e32\u0e14\u0e39\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19 Facebook 10 \u0e27\u0e34\u0e19\u0e32\u0e17\u0e35 \u0e41\u0e25\u0e30\u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39 1 \u0e19\u0e32\u0e17\u0e35 \u0e02\u0e2d\u0e07 Facebook \u0e04\u0e37\u0e2d 0.02 \u0e1a\u0e32\u0e17 \u0e41\u0e25\u0e49\u0e27\u0e04\u0e48\u0e32\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32\u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e43\u0e0a\u0e49\u0e14\u0e39\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19 Facebook \u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e1a (10\/60) x 0.02 = 0.0033 \u0e1a\u0e32\u0e17<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9.jpg\"><img loading=\"lazy\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9-1024x352.jpg\" alt=\"\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39\u0e42\u0e06\u0e29\u0e13\u0e32\" class=\"wp-image-6105\" width=\"768\" height=\"264\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9-1024x352.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9-300x103.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9-768x264.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9-1170x402.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi9.jpg 1213w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87_Rate_%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87_Influencer\"><\/span>\u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Rate \u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer \u0e02\u0e36\u0e49\u0e19\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a Rate \u0e04\u0e48\u0e32\u0e43\u0e0a\u0e49\u0e08\u0e48\u0e32\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e48\u0e2d\u0e23\u0e2d\u0e07 \u0e17\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e21\u0e21\u0e38\u0e15\u0e34\u0e10\u0e32\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e19\u0e33\u0e21\u0e32\u0e04\u0e33\u0e19\u0e27\u0e13\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32 KPI \u0e01\u0e31\u0e1a Case Study \u0e17\u0e35\u0e48\u0e01\u0e33\u0e25\u0e31\u0e07\u0e08\u0e30\u0e40\u0e25\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e44\u0e1b\u0e19\u0e35\u0e49<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4.jpg\"><img loading=\"lazy\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4-1024x575.jpg\" alt=\"KPI (\u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer)\" class=\"wp-image-6100\" width=\"768\" height=\"431\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi4.jpg 1258w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>KPI (\u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer)<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Cost_per_Engagement\"><\/span>2. <strong>Cost per Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u0e2a\u0e39\u0e15\u0e23\u0e43\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e2b\u0e32\u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21 (Cost Per Engagement) \u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer \u0e21\u0e35\u0e04\u0e48\u0e32\u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e1a<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Cost per Engagement<\/strong> = \u0e23\u0e32\u0e04\u0e32\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 \/ (\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 x Engagement Rate x \u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39)<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e22\u0e01\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07<\/strong> : \u0e02\u0e2d\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e27\u0e48\u0e32 \u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39 1 \u0e19\u0e32\u0e17\u0e35\u0e1a\u0e19 YouTube \u0e0b\u0e36\u0e48\u0e07\u0e21\u0e35\u0e04\u0e48\u0e32\u0e1b\u0e23\u0e30\u0e21\u0e32\u0e13 0.15 \u0e1a\u0e32\u0e17 \u0e19\u0e31\u0e49\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e42\u0e14\u0e22\u0e2d\u0e49\u0e32\u0e07\u0e2d\u0e34\u0e07\u0e08\u0e32\u0e01\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19 YouTube \u0e42\u0e14\u0e22\u0e04\u0e48\u0e32\u0e19\u0e35\u0e49\u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e04\u0e48\u0e32\u0e1b\u0e23\u0e30\u0e21\u0e32\u0e13\u0e17\u0e35\u0e48\u0e04\u0e33\u0e19\u0e27\u0e13\u0e21\u0e32\u0e08\u0e32\u0e01\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e43\u0e19\u0e01\u0e32\u0e23\u0e42\u0e06\u0e29\u0e13\u0e32 \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e17\u0e31\u0e48\u0e27\u0e44\u0e1b\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e14\u0e39\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d\u0e1a\u0e19 YouTube \u0e42\u0e14\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e19\u0e35\u0e49 \u0e08\u0e30\u0e19\u0e31\u0e1a\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e34\u0e14\u0e41\u0e25\u0e30\u0e14\u0e39\u0e42\u0e06\u0e29\u0e13\u0e32\u0e1a\u0e19 YouTube \u0e40\u0e17\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e0b\u0e36\u0e48\u0e07\u0e04\u0e48\u0e32\u0e19\u0e35\u0e49\u0e2d\u0e32\u0e08\u0e08\u0e30\u0e21\u0e35\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e41\u0e1b\u0e25\u0e07\u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e15\u0e25\u0e32\u0e14\u0e41\u0e25\u0e30\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22\u0e02\u0e2d\u0e07\u0e42\u0e06\u0e29\u0e13\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e46 \u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19\u0e01\u0e32\u0e23\u0e04\u0e33\u0e19\u0e27\u0e13\u0e40\u0e2b\u0e25\u0e48\u0e32\u0e19\u0e35\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e21\u0e32\u0e13\u0e40\u0e17\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e41\u0e25\u0e30\u0e04\u0e27\u0e23\u0e43\u0e0a\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e41\u0e25\u0e30\u0e04\u0e33\u0e19\u0e27\u0e13\u0e40\u0e1a\u0e37\u0e49\u0e2d\u0e07\u0e15\u0e49\u0e19\u0e40\u0e17\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e01\u0e32\u0e23\u0e08\u0e30\u0e04\u0e33\u0e19\u0e27\u0e13\u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39\u0e02\u0e2d\u0e07\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d\u0e1a\u0e19\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e2d\u0e37\u0e48\u0e19 \u0e46 \u0e08\u0e33\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e49\u0e2d\u0e07\u0e1e\u0e34\u0e08\u0e32\u0e23\u0e13\u0e32\u0e15\u0e32\u0e21\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e41\u0e25\u0e30\u0e40\u0e07\u0e37\u0e48\u0e2d\u0e19\u0e44\u0e02\u0e02\u0e2d\u0e07\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e19\u0e31\u0e49\u0e19 \u0e46 \u0e14\u0e49\u0e27\u0e22<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"575\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3-1024x575.jpg\" alt=\"KPI\" class=\"wp-image-6099\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi3.jpg 1258w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><strong>Cost Per Engagement<\/strong><\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Uses_Case_%E0%B8%AA%E0%B8%B3%E0%B8%AB%E0%B8%A3%E0%B8%B1%E0%B8%9A%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%83%E0%B8%8A%E0%B9%89_WISESIGHT_%E0%B9%80%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B8%8A%E0%B9%88%E0%B8%A7%E0%B8%A2%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%97%E0%B8%B3_Report_KPI\"><\/span>Uses Case : \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 WISESIGHT \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e0a\u0e48\u0e27\u0e22\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 Report KPI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Post \u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e17\u0e35\u0e48\u0e16\u0e39\u0e01\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e1c\u0e48\u0e32\u0e19 Page Influencer \u0e17\u0e35\u0e48\u0e21\u0e35\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 6 \u0e25\u0e49\u0e32\u0e19\u0e04\u0e49\u0e19\u0e16\u0e37\u0e2d\u0e27\u0e48\u0e32\u0e40\u0e1b\u0e47\u0e19 MEGA \u0e44\u0e14\u0e49\u0e40\u0e25\u0e22\u0e17\u0e35\u0e40\u0e14\u0e35\u0e22\u0e27 \u0e41\u0e15\u0e48\u0e01\u0e32\u0e23 Post \u0e41\u0e15\u0e48\u0e25\u0e30\u0e04\u0e23\u0e31\u0e49\u0e07\u0e04\u0e48\u0e32\u0e43\u0e0a\u0e49\u0e08\u0e48\u0e32\u0e22\u0e2a\u0e39\u0e07\u0e21\u0e32\u0e01\u0e17\u0e35\u0e40\u0e14\u0e35\u0e22\u0e27<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5.jpg\"><img loading=\"lazy\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5-1024x575.jpg\" alt=\"Case Study KPI\" class=\"wp-image-6101\" width=\"768\" height=\"431\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi5.jpg 1258w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Back office<\/strong> : Social Listening \u0e02\u0e2d\u0e07 WISESIGHT \u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2d\u0e30\u0e44\u0e23\u0e44\u0e14\u0e49\u0e1a\u0e49\u0e32\u0e07\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e40\u0e23\u0e32\u0e43\u0e2a\u0e48 Keywords \u0e43\u0e19\u0e01\u0e32\u0e23 Monitor Campaign <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7.jpg\"><img loading=\"lazy\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7-1024x575.jpg\" alt=\"KPI Social listening\" class=\"wp-image-6103\" width=\"768\" height=\"431\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi7.jpg 1258w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption>KPI Social listening<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Performance_Indicator_%E0%B8%AB%E0%B8%B2%E0%B8%82%E0%B9%89%E0%B8%AD%E0%B8%A1%E0%B8%B9%E0%B8%A5%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%81%E0%B9%88%E0%B8%AD%E0%B8%99\"><\/span>Key Performance Indicator \u0e2b\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e15\u0e31\u0e49\u0e07\u0e15\u0e49\u0e19\u0e01\u0e48\u0e2d\u0e19 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Follower (\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21)  = 6,718,875  <br \/>Engagement \/ Post (\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e15\u0e48\u0e2d 1 Post)  = 2,360<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Engagement Rate<\/strong> = (\u0e22\u0e2d\u0e14\u0e23\u0e27\u0e21\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21\u0e43\u0e19\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e42\u0e1e\u0e2a\u0e15\u0e4c \u00f7 \u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21) * 100<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Engagement Rate<\/strong> = (2,360\/6,718,875) * 100 = <strong>0.0351<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32<\/strong> = 0.0033 \u0e1a\u0e32\u0e17  <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"KPI_6718875_X_00351_X_00033_%E0%B8%A3%E0%B8%B2%E0%B8%84%E0%B8%B2%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%95%E0%B8%B5%E0%B9%80%E0%B8%9B%E0%B9%87%E0%B8%99%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B8%82%E0%B8%81%E0%B8%A5%E0%B8%A1_%E0%B9%86_50000_%E0%B8%9A%E0%B8%B2%E0%B8%97\"><\/span>KPI = 6,718,875 X 0.0351 X 0.0033 \/ \u0e23\u0e32\u0e04\u0e32\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e35\u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e01\u0e25\u0e21 \u0e46 50,000 \u0e1a\u0e32\u0e17 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"575\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost-1024x575.jpg\" alt=\"Key Performance Indicator\" class=\"wp-image-6113\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost-1024x575.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost-300x168.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost-768x431.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost-1170x657.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/kpi_cost.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Key Performance Indicator<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>KPI = 0.014 &lt; 1<\/strong> (\u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e08\u0e30\u0e19\u0e49\u0e2d\u0e22\u0e01\u0e27\u0e48\u0e32  1 \u0e16\u0e37\u0e2d\u0e27\u0e48\u0e32\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19) <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cost_per_engagement_%E0%B8%95%E0%B9%89%E0%B8%99%E0%B8%97%E0%B8%B8%E0%B8%99%E0%B8%84%E0%B9%88%E0%B8%B2%E0%B8%88%E0%B9%89%E0%B8%B2%E0%B8%87%E0%B8%95%E0%B9%88%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A1%E0%B8%B5%E0%B8%AA%E0%B9%88%E0%B8%A7%E0%B8%99%E0%B8%A3%E0%B9%88%E0%B8%A7%E0%B8%A1\"><\/span>Cost per engagement  \u0e15\u0e49\u0e19\u0e17\u0e38\u0e19\u0e04\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e21\u0e35\u0e2a\u0e48\u0e27\u0e19\u0e23\u0e48\u0e27\u0e21<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Cost Per Engagement  = \u0e23\u0e32\u0e04\u0e32\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 \/ (\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 x Engagement Rate x \u0e04\u0e48\u0e32\u0e40\u0e09\u0e25\u0e35\u0e48\u0e22\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e14\u0e39)<\/strong><\/p>\n\n\n\n<h2 class=\"has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Cost_Per_Engagement_500006718875_X_0035_X_015_1417_%E0%B8%9A%E0%B8%B2%E0%B8%97\"><\/span>Cost Per Engagement = 50,000\/(6,718,875 X 0.035 X 0.15) =   1.417 \u0e1a\u0e32\u0e17 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"581\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1-1024x581.jpg\" alt=\"Key Performance Indicator\" class=\"wp-image-6112\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1-1024x581.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1-300x170.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1-768x436.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1-1170x664.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2023\/05\/cost1.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Key Performance Indicator<\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Cost Per Engagement \u0e40\u0e17\u0e48\u0e32\u0e01\u0e31\u0e1a 1.417 \u0e04\u0e48\u0e32\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32  &gt; 1 \u0e08\u0e30\u0e16\u0e37\u0e2d\u0e27\u0e48\u0e32\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19 \u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e19\u0e35\u0e49\u0e08\u0e30\u0e21\u0e35\u0e04\u0e48\u0e32 KPI \u0e04\u0e48\u0e2d\u0e19\u0e02\u0e49\u0e32\u0e07\u0e15\u0e48\u0e33 (\u0e19\u0e49\u0e2d\u0e22\u0e01\u0e27\u0e48\u0e32 1) \u0e41\u0e25\u0e30 Cost per engagement \u0e17\u0e35\u0e48(\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32 1) \u0e0b\u0e36\u0e48\u0e07\u0e41\u0e2a\u0e14\u0e07\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e47\u0e19\u0e27\u0e48\u0e32\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e19\u0e35\u0e49\u0e21\u0e35\u0e22\u0e31\u0e07\u0e44\u0e21\u0e48\u0e21\u0e35\u0e1b\u0e23\u0e30\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e20\u0e32\u0e1e\u0e41\u0e25\u0e30\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e43\u0e19\u0e01\u0e32\u0e23\u0e25\u0e07\u0e17\u0e38\u0e19\u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e49\u0e32\u0e07 Influencer <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%B2%E0%B8%A1%E0%B8%B2%E0%B8%A3%E0%B8%96%E0%B8%94%E0%B8%B9%E0%B9%81%E0%B8%9A%E0%B8%9A_Video_%E0%B9%83%E0%B8%99%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%80%E0%B8%A5%E0%B9%88%E0%B8%B2%E0%B9%80%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87_KPI_%E0%B9%84%E0%B8%94%E0%B9%89\"><\/span>\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e39\u0e41\u0e1a\u0e1a Video \u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e25\u0e48\u0e32\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07 KPI \u0e44\u0e14\u0e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Social Listening \u0e0a\u0e48\u0e27\u0e22\u0e17\u0e33 Report KPI \u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer \u0e27\u0e48\u0e32\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e44\u0e2b\u0e21?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DjJc7ErCsuA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">\u0e40\u0e1b\u0e47\u0e19\u0e2d\u0e35\u0e01\u0e1a\u0e17\u0e2a\u0e23\u0e38\u0e1b\u0e43\u0e19\u0e15\u0e31\u0e27\u0e0a\u0e48\u0e27\u0e22\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49 Chat GPT \u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e0a\u0e48\u0e27\u0e22 Guide Line  \u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33 KPI (Key Performance Indicator) \u0e43\u0e19\u0e01\u0e32\u0e23\u0e14\u0e39\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07 Influencer \u0e27\u0e48\u0e32\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48 \u0e42\u0e14\u0e22\u0e21\u0e35\u0e40\u0e1a\u0e37\u0e49\u0e2d\u0e07\u0e2b\u0e25\u0e31\u0e07\u0e40\u0e1b\u0e47\u0e19 Social Listening \u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e07\u0e32\u0e19\u0e07\u0e48\u0e32\u0e22 \u0e46<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19 3000 \u0e1a\u0e32\u0e17\u0e15\u0e48\u0e2d\u0e40\u0e14\u0e37\u0e2d\u0e19\u0e08\u0e33\u0e2b\u0e19\u0e48\u0e32\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30 Partner \u0e14\u0e39\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 Link \u0e19\u0e35\u0e49 <a href=\"https:\/\/idea2mobile.com\/2018\/wisesight.php\">https:\/\/idea2mobile.com\/2018\/wisesight.php<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a \u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23 &amp; SMEs<\/strong>&nbsp;\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49&nbsp;<strong>Social Listening \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e2b\u0e32 Insight&nbsp;<\/strong>\u0e41\u0e25\u0e49\u0e27 \u0e44\u0e21\u0e48\u0e21\u0e35\u0e1e\u0e19\u0e31\u0e01\u0e07\u0e32\u0e19 \u0e2b\u0e23\u0e37\u0e2d \u0e44\u0e21\u0e48\u0e2d\u0e22\u0e32\u0e01\u0e40\u0e2a\u0e35\u0e22\u0e40\u0e27\u0e25\u0e32\u0e43\u0e19\u0e01\u0e32\u0e23\u0e14\u0e39\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e43\u0e0a\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e08\u0e32\u0e01 Website \u0e19\u0e35\u0e49\u0e44\u0e14\u0e49\u0e04\u0e23\u0e31\u0e1a<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u0e1e\u0e35\u0e48\u0e2d\u0e49\u0e27\u0e19\u0e2a\u0e32\u0e22\u0e21\u0e39<\/strong><\/p>\n\n\n\n<p>\u0e23\u0e31\u0e1a\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 Monitor Brand \u0e41\u0e25\u0e30 \u0e04\u0e39\u0e48\u0e41\u0e02\u0e48\u0e07\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 Online \u0e41\u0e25\u0e30 Research offline <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"175\" height=\"62\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2014\/03\/logo_idea2mobile_artwork_revise.png\" alt=\"\" class=\"wp-image-2785\"\/><\/figure>\n\n\n\n<p>Service \u0e17\u0e35\u0e48\u0e21\u0e35\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23<\/p>\n\n\n\n<ol><li>\u0e15\u0e31\u0e27\u0e41\u0e17\u0e19\u0e08\u0e33\u0e2b\u0e19\u0e48\u0e32\u0e22 Social Listening \u0e08\u0e32\u0e01 Wisesight \u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 <a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/pricing.php\">Link \u0e19\u0e35\u0e49 <\/a><\/li><li>\u0e2a\u0e33\u0e40\u0e19\u0e32 Global Research \u0e0a\u0e48\u0e27\u0e22\u0e04\u0e48\u0e32\u0e2d\u0e32\u0e2b\u0e32\u0e23\u0e41\u0e21\u0e27 \u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 <a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/euro-monitor-reports.php\">Link \u0e19\u0e35\u0e49 <\/a><\/li><li>\u0e23\u0e31\u0e1a\u0e17\u0e33 Report \u0e23\u0e32\u0e22\u0e07\u0e32\u0e19 One Click \u0e44\u0e14\u0e49 Data-Insight \u0e14\u0e39\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 <a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/datavisualization.php\">Link \u0e19\u0e35\u0e49<\/a> <\/li><\/ol>\n\n\n\n<p class=\"has-medium-font-size\">\u0e40\u0e23\u0e35\u0e22\u0e19\u0e1f\u0e23\u0e35 Social Listening \u0e1c\u0e48\u0e32\u0e19 Online \u0e14\u0e39\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48 <a href=\"https:\/\/class.idea2mobile.com\/portal\/courses\">Link \u0e19\u0e35\u0e49 <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/idea2mobile.com\/2018\/images\/profiles23.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0e2a\u0e2d\u0e1a\u0e16\u0e32\u0e21\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48<br \/>\u0e1e\u0e35\u0e48\u0e2d\u0e49\u0e27\u0e19\u0e2a\u0e32\u0e22\u0e21\u0e39<br \/><a href=\"http:\/\/www.idea2mobile.com\/\">www.idea2mobile.com<\/a><br \/>wisesight zocial eye trainner<br \/>Call : 0863863896<br \/>Line id : e21eqg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing \u0e0a\u0e48\u0e27\u0e22\u0e17\u0e33\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e2b\u0e49\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e41\u0e25\u0e30\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 \u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e44\u0e14\u0e49\u0e40\u0e23\u0e47\u0e27 \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e44\u0e14\u0e49\u0e07\u0e48\u0e32\u0e22 \u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e43\u0e2b\u0e49\u0e01\u0e32\u0e23\u0e22\u0e2d\u0e21\u0e23\u0e31\u0e1a\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e19\u0e35\u0e49 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e04\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e43\u0e2b\u0e21\u0e48 (new audience) \u0e44\u0e14\u0e49\u0e40\u0e23\u0e47\u0e27 \u0e41\u0e25\u0e30 \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e44\u0e14\u0e49\u0e15\u0e32\u0e21\u0e1a\u0e38\u0e04\u0e25\u0e34\u0e01\u0e25\u0e31\u0e01\u0e29\u0e13\u0e30 \u0e02\u0e2d\u0e07 Content Creator Page \u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e40\u0e0a\u0e35\u0e22\u0e23\u0e4c\u0e2a\u0e34\u0e19\u0e04\u0e49\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e46 \u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e40\u0e01\u0e35\u0e48\u0e22\u0e27\u0e01\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e40\u0e25\u0e37\u0e2d\u0e01 Influencer \u0e19\u0e31\u0e49\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e39\u0e22\u0e49\u0e2d\u0e19\u0e2b\u0e25\u0e31\u0e07\u0e44\u0e14\u0e49 \u0e15\u0e32\u0e21\u0e2b\u0e31\u0e27\u0e02\u0e49\u0e2d\u0e14\u0e49\u0e32\u0e19\u0e25\u0e48\u0e32\u0e07\u0e19\u0e35\u0e49 Influencer \u0e17\u0e35\u0e48\u0e40\u0e23\u0e32\u0e27\u0e48\u0e32\u0e08\u0e49\u0e32\u0e07\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e21\u0e48? 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