{"id":7600,"date":"2025-09-30T08:31:40","date_gmt":"2025-09-30T01:31:40","guid":{"rendered":"http:\/\/onlinemedia.idea2mobile.com\/?p=7600"},"modified":"2025-10-04T09:06:20","modified_gmt":"2025-10-04T02:06:20","slug":"%e0%b8%aa%e0%b8%a3%e0%b8%b8%e0%b8%9b-8-%e0%b9%80%e0%b8%97%e0%b8%a3%e0%b8%99%e0%b8%94%e0%b9%8c%e0%b8%81%e0%b8%b2%e0%b8%a3%e0%b8%95%e0%b8%a5%e0%b8%b2%e0%b8%94-%e0%b8%9b%e0%b8%b5-2026-%e0%b8%9e%e0%b8%b8","status":"publish","type":"post","link":"https:\/\/onlinemedia.idea2mobile.com\/?p=7600","title":{"rendered":"\u0e2a\u0e23\u0e38\u0e1b 8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e1b\u0e35 2026 \u0e1e\u0e38\u0e48\u0e07\u0e17\u0e30\u0e22\u0e32\u0e19\u0e2a\u0e39\u0e48\u0e2d\u0e19\u0e32\u0e04\u0e15 # The Secret Sauce Summit 2025"},"content":{"rendered":"\n<p>\u0e1a\u0e31\u0e19\u0e17\u0e36\u0e01\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a 8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e1b\u0e35 2026 \u0e1e\u0e38\u0e48\u0e07\u0e17\u0e30\u0e22\u0e32\u0e19\u0e19\u0e19\u0e2a\u0e39\u0e48\u0e2d\u0e19\u0e32\u0e04\u0e15 &#x2728; \u0e14\u0e49\u0e27\u0e22\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 Cultural Operation System \u0e08\u0e32\u0e01 Control \u0e2a\u0e39\u0e48 Co-creation \u0e42\u0e14\u0e22 \u0e40\u0e2d\u0e34\u0e23\u0e4c\u0e18 \u0e2d\u0e23\u0e23\u0e16\u0e27\u0e38\u0e12\u0e34 CEO \u0e02\u0e2d\u0e07 Adapter Digital Group<\/p>\n\n\n\n<p>\u0e17\u0e35\u0e48\u0e21\u0e32 : <a href=\"https:\/\/www.facebook.com\/contentshifu\/posts\/pfbid0h1vDrDGCfjK68cYYMUaXfvJKwJZmdi5tKRA5cCxLDZxixmTFpB9p2E4PSNYtoV3Vl\">Content Shifu<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-1024x1024.jpg\" alt=\"\" class=\"wp-image-7603\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-1024x1024.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-300x300.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-150x150.jpg 150w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-768x768.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-1536x1536.jpg 1536w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source-1170x1170.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#8_%E0%B9%80%E0%B8%97%E0%B8%A3%E0%B8%99%E0%B8%94%E0%B9%8C%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%AB%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94Macro_Consumer_Shifts\" title=\"8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e2b\u0e49\u0e32\u0e21\u0e1e\u0e25\u0e32\u0e14!Macro Consumer Shifts\">8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e2b\u0e49\u0e32\u0e21\u0e1e\u0e25\u0e32\u0e14!Macro Consumer Shifts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#1Macro_Consumer_Shifts\" title=\"1.Macro Consumer Shifts\">1.Macro Consumer Shifts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#2Brand_Creator_As_Ecosystem\" title=\"2.Brand &amp; Creator As Ecosystem\">2.Brand &amp; Creator As Ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#3Cultural_%E2%80%93_New_Paradigm_for_Brands\" title=\"3.Cultural \u2013 New Paradigm for Brands\">3.Cultural \u2013 New Paradigm for Brands<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#4Attention_Currency_Influence_Value\" title=\"4.Attention = Currency, Influence = Value\">4.Attention = Currency, Influence = Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#5Agile_Media_Content_Dynamics\" title=\"5.Agile Media &amp; Content Dynamics\">5.Agile Media &amp; Content Dynamics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#6Future_of_Effectiveness_%E0%B8%AD%E0%B8%99%E0%B8%B2%E0%B8%84%E0%B8%95%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5\" title=\"6.Future of Effectiveness (\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25)\">6.Future of Effectiveness (\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#7_AI_Steer_Process_New_Experiences\" title=\"7. AI Steer Process &amp; New Experiences\">7. AI Steer Process &amp; New Experiences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#8Resilience_Marketing_Playbook_%E0%B8%84%E0%B8%B9%E0%B9%88%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%A2%E0%B8%B7%E0%B8%94%E0%B8%AB%E0%B8%A2%E0%B8%B8%E0%B9%88%E0%B8%99\" title=\"8.Resilience Marketing Playbook (\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e22\u0e37\u0e14\u0e2b\u0e22\u0e38\u0e48\u0e19)\">8.Resilience Marketing Playbook (\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e22\u0e37\u0e14\u0e2b\u0e22\u0e38\u0e48\u0e19)<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onlinemedia.idea2mobile.com\/?p=7600\/#%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B%E0%B8%88%E0%B8%B2%E0%B8%81%E0%B8%87%E0%B8%B2%E0%B8%99_The_Secret_Sauce_Summit_2025\" title=\"\u0e2a\u0e23\u0e38\u0e1b\u0e08\u0e32\u0e01\u0e07\u0e32\u0e19 The Secret Sauce Summit 2025\">\u0e2a\u0e23\u0e38\u0e1b\u0e08\u0e32\u0e01\u0e07\u0e32\u0e19 The Secret Sauce Summit 2025<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_%E0%B9%80%E0%B8%97%E0%B8%A3%E0%B8%99%E0%B8%94%E0%B9%8C%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94_%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%99%E0%B8%B1%E0%B8%81%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B8%AB%E0%B9%89%E0%B8%B2%E0%B8%A1%E0%B8%9E%E0%B8%A5%E0%B8%B2%E0%B8%94Macro_Consumer_Shifts\"><\/span>8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e17\u0e35\u0e48\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e2b\u0e49\u0e32\u0e21\u0e1e\u0e25\u0e32\u0e14!Macro Consumer Shifts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1Macro_Consumer_Shifts\"><\/span>1.Macro Consumer Shifts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-1024x1024.jpg\" alt=\"\" class=\"wp-image-7604\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-1024x1024.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-300x300.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-150x150.jpg 150w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-768x768.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-1536x1536.jpg 1536w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1-1170x1170.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u0e1b\u0e31\u0e08\u0e08\u0e31\u0e22\u0e40\u0e28\u0e23\u0e29\u0e10\u0e01\u0e34\u0e08\u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e40\u0e2b\u0e25\u0e37\u0e48\u0e2d\u0e21\u0e25\u0e49\u0e33\u0e17\u0e33\u0e43\u0e2b\u0e49 \u201cMiddle Market\u201d \u0e2b\u0e14\u0e15\u0e31\u0e27<br \/><br \/>\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e41\u0e1a\u0e48\u0e07\u0e0a\u0e31\u0e14\u0e40\u0e1b\u0e47\u0e19 2 \u0e01\u0e25\u0e38\u0e48\u0e21<br \/>\u25cf Trade Up: \u0e0b\u0e37\u0e49\u0e2d\u0e1e\u0e23\u0e35\u0e40\u0e21\u0e35\u0e22\u0e21<br \/>\u25cf Trade Down: \u0e21\u0e2d\u0e07\u0e2b\u0e32\u0e02\u0e2d\u0e07\u0e16\u0e39\u0e01<br \/>.<br \/>&#x1f4cc; \u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e17\u0e35\u0e48\u0e21\u0e32\u0e41\u0e23\u0e07:<br \/>\u25cf Micro-Moments: \u0e2a\u0e38\u0e02\u0e40\u0e25\u0e47\u0e01 \u0e46 \u0e43\u0e19\u0e0a\u0e35\u0e27\u0e34\u0e15\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e27\u0e31\u0e19<br \/>\u25cf Buy Now Pay Later \u0e42\u0e15\u0e43\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e23\u0e32\u0e22\u0e44\u0e14\u0e49\u0e19\u0e49\u0e2d\u0e22<br \/>\u25cf \u0e21\u0e39\u0e40\u0e15\u0e25\u0e39 = Emotional Healing<br \/>\u25cf Peak of Wellness = \u0e15\u0e25\u0e32\u0e14\u0e2a\u0e38\u0e02\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e42\u0e1f\u0e01\u0e31\u0e2a\u0e41\u0e04\u0e48\u0e2a\u0e38\u0e02\u0e20\u0e32\u0e1e\u0e02\u0e2d\u0e07\u0e04\u0e19 \u0e41\u0e15\u0e48\u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e2a\u0e31\u0e15\u0e27\u0e4c\u0e40\u0e25\u0e35\u0e49\u0e22\u0e07\u0e14\u0e49\u0e27\u0e22<\/p>\n\n\n\n<h1><span class=\"ez-toc-section\" id=\"2Brand_Creator_As_Ecosystem\"><\/span>2.Brand &amp; Creator As Ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-1024x1024.jpg\" alt=\"\" class=\"wp-image-7605\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-1024x1024.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-300x300.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-150x150.jpg 150w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-768x768.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-1536x1536.jpg 1536w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2-1170x1170.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c \u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 Campaign \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07 Ecosystem<\/p>\n\n\n\n<p>\u25cf \u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e08\u0e32\u0e01\u0e01\u0e32\u0e23\u0e21\u0e2d\u0e07\u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e41\u0e04\u0e48\u0e1c\u0e39\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07 Campaign \u0e21\u0e32\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e2d\u0e2d\u0e01\u0e41\u0e1a\u0e1a Ecosystem \u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14 \u0e42\u0e14\u0e22\u0e21\u0e35 &#8220;North Star Quality&#8221; \u0e17\u0e35\u0e48\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e02\u0e47\u0e21\u0e17\u0e34\u0e28\u0e43\u0e2b\u0e49\u0e17\u0e38\u0e01\u0e1d\u0e48\u0e32\u0e22\u0e43\u0e19\u0e2d\u0e07\u0e04\u0e4c\u0e01\u0e23<\/p>\n\n\n\n<p>\u25cf Creator \u0e44\u0e14\u0e49\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19\u0e28\u0e39\u0e19\u0e22\u0e4c\u0e01\u0e25\u0e32\u0e07\u0e43\u0e2b\u0e21\u0e48\u0e02\u0e2d\u0e07\u0e41\u0e1c\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e04\u0e2d\u0e19\u0e40\u0e17\u0e19\u0e15\u0e4c\u0e17\u0e35\u0e48\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e42\u0e14\u0e22\u0e04\u0e23\u0e35\u0e40\u0e2d\u0e40\u0e15\u0e2d\u0e23\u0e4c\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e02\u0e22\u0e32\u0e22\u0e1c\u0e25\u0e44\u0e14\u0e49\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e04\u0e2d\u0e19\u0e40\u0e17\u0e19\u0e15\u0e4c\u0e17\u0e35\u0e48\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e17\u0e33\u0e40\u0e2d\u0e07\u0e16\u0e36\u0e07 10 \u0e40\u0e17\u0e48\u0e32<br \/><\/p>\n\n\n\n<h1><span class=\"ez-toc-section\" id=\"3Cultural_%E2%80%93_New_Paradigm_for_Brands\"><\/span>3.Cultural \u2013 New Paradigm for Brands<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-1024x1024.jpg\" alt=\"\" class=\"wp-image-7606\" srcset=\"https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-1024x1024.jpg 1024w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-300x300.jpg 300w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-150x150.jpg 150w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-768x768.jpg 768w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-1536x1536.jpg 1536w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3-1170x1170.jpg 1170w, https:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2025\/09\/the-secrect-source3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u0e2d\u0e22\u0e48\u0e32\u0e15\u0e48\u0e2d\u0e15\u0e49\u0e32\u0e19 \u0e43\u0e2b\u0e49\u0e40\u0e02\u0e49\u0e32\u0e23\u0e48\u0e27\u0e21! \u0e40\u0e23\u0e32\u0e44\u0e14\u0e49\u0e40\u0e02\u0e49\u0e32\u0e2a\u0e39\u0e48\u0e22\u0e38\u0e04 &#8220;Culture 3.0&#8221; \u0e17\u0e35\u0e48\u0e17\u0e38\u0e01\u0e04\u0e19\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e22\u0e48\u0e2d\u0e22\u0e2d\u0e2d\u0e01\u0e21\u0e32\u0e21\u0e32\u0e01\u0e21\u0e32\u0e22 \u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e08\u0e36\u0e07\u0e44\u0e21\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e04\u0e27\u0e1a\u0e04\u0e38\u0e21\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e44\u0e14\u0e49\u0e2d\u0e35\u0e01\u0e15\u0e48\u0e2d\u0e44\u0e1b \u0e41\u0e15\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e2b\u0e32\u0e17\u0e32\u0e07\u0e17\u0e33\u0e15\u0e31\u0e27\u0e40\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e48\u0e27\u0e19\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e02\u0e2d\u0e07\u0e27\u0e31\u0e12\u0e19\u0e18\u0e23\u0e23\u0e21\u0e40\u0e2b\u0e25\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19<\/p>\n\n\n\n<p>\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07 Community \u0e22\u0e48\u0e2d\u0e22\u0e46 \u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19 Mass \u0e43\u0e19\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e43\u0e2b\u0e21\u0e48 \u0e17\u0e35\u0e48\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e2a\u0e19\u0e43\u0e08\u0e41\u0e25\u0e30\u0e2d\u0e22\u0e32\u0e01\u0e0b\u0e37\u0e49\u0e2d\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e16\u0e36\u0e07 2 \u0e40\u0e17\u0e48\u0e32<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4Attention_Currency_Influence_Value\"><\/span>4.Attention = Currency, Influence = Value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e43\u0e19\u0e42\u0e25\u0e01\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 \u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e41\u0e25\u0e30\u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1e\u0e25\u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33\u0e07\u0e32\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19 \u0e42\u0e14\u0e22\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e08\u0e32\u0e01<br \/>Attention (\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08) -&gt; Emotion (\u0e2d\u0e32\u0e23\u0e21\u0e13\u0e4c) -&gt; Memory (\u0e04\u0e27\u0e32\u0e21\u0e08\u0e33) -&gt; Action (\u0e01\u0e32\u0e23\u0e01\u0e23\u0e30\u0e17\u0e33)<br \/>\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e15\u0e49\u0e2d\u0e07\u0e04\u0e33\u0e19\u0e36\u0e07\u0e16\u0e36\u0e07 &#8220;ABC of Effectiveness&#8221; \u0e04\u0e37\u0e2d<br \/>\u25cf Attention: \u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e01\u0e25\u0e38\u0e48\u0e21\u0e40\u0e1b\u0e49\u0e32\u0e2b\u0e21\u0e32\u0e22<br \/>\u25cf Branding Quality: \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e40\u0e2d\u0e01\u0e25\u0e31\u0e01\u0e29\u0e13\u0e4c\u0e43\u0e2b\u0e49\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e40\u0e1b\u0e47\u0e19\u0e17\u0e35\u0e48\u0e08\u0e14\u0e08\u0e33<br \/>\u25cf Creative Amplifier: \u0e04\u0e27\u0e32\u0e21\u0e04\u0e34\u0e14\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e2a\u0e23\u0e23\u0e04\u0e4c\u0e17\u0e35\u0e48\u0e41\u0e02\u0e47\u0e07\u0e41\u0e23\u0e07\u0e0b\u0e36\u0e48\u0e07\u0e0a\u0e48\u0e27\u0e22\u0e02\u0e22\u0e32\u0e22\u0e1c\u0e25\u0e02\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e2b\u0e32\u0e28\u0e32\u0e25<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5Agile_Media_Content_Dynamics\"><\/span>5.Agile Media &amp; Content Dynamics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e41\u0e1c\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e15\u0e32\u0e22\u0e15\u0e31\u0e27 (Fixed Plan) \u0e43\u0e0a\u0e49\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e2d\u0e35\u0e01\u0e15\u0e48\u0e2d\u0e44\u0e1b \u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e21\u0e32\u0e43\u0e0a\u0e49 &#8220;Living Plan&#8221; \u0e17\u0e35\u0e48\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e1b\u0e23\u0e31\u0e1a\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e44\u0e14\u0e49\u0e15\u0e25\u0e2d\u0e14\u0e40\u0e27\u0e25\u0e32<br \/><br \/>\u25cf \u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e2d\u0e19\u0e40\u0e17\u0e19\u0e15\u0e4c\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e27\u0e14\u0e40\u0e23\u0e47\u0e27\u0e41\u0e25\u0e30\u0e1b\u0e23\u0e31\u0e1a\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e44\u0e14\u0e49\u0e15\u0e25\u0e2d\u0e14 (Fluid Content Creation) \u0e42\u0e14\u0e22\u0e21\u0e35 Data \u0e40\u0e1b\u0e47\u0e19\u0e15\u0e31\u0e27\u0e0a\u0e35\u0e49\u0e19\u0e33<br \/>\u25cf \u0e04\u0e2d\u0e19\u0e40\u0e17\u0e19\u0e15\u0e4c\u0e23\u0e39\u0e1b\u0e41\u0e1a\u0e1a\u0e2a\u0e31\u0e49\u0e19 (Short-form) \u0e08\u0e30\u0e01\u0e25\u0e32\u0e22\u0e40\u0e1b\u0e47\u0e19 First Form \u0e02\u0e2d\u0e07\u0e41\u0e1a\u0e23\u0e19\u0e14\u0e4c<br \/>\u25cf \u0e43\u0e0a\u0e49\u0e2a\u0e39\u0e15\u0e23 &#8220;Social First&#8221; \u0e40\u0e0a\u0e48\u0e19 SLAP (Stop, Loop, Act, Purchase) \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e14\u0e36\u0e07\u0e14\u0e39\u0e14\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e19\u0e43\u0e08\u0e41\u0e25\u0e30\u0e01\u0e23\u0e30\u0e15\u0e38\u0e49\u0e19\u0e01\u0e32\u0e23\u0e0b\u0e37\u0e49\u0e2d\u0e43\u0e19\u0e04\u0e25\u0e34\u0e1b\u0e40\u0e14\u0e35\u0e22\u0e27<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6Future_of_Effectiveness_%E0%B8%AD%E0%B8%99%E0%B8%B2%E0%B8%84%E0%B8%95%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%9C%E0%B8%A5\"><\/span>6.Future of Effectiveness (\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e02\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e27\u0e34\u0e18\u0e35\u0e01\u0e32\u0e23\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e17\u0e35\u0e48\u0e40\u0e19\u0e49\u0e19 ROI \u0e44\u0e21\u0e48\u0e1e\u0e2d\u0e41\u0e25\u0e49\u0e27 \u0e15\u0e49\u0e2d\u0e07\u0e17\u0e33 &#8220;Portfolio ROAS Thinking&#8221; \u0e0b\u0e36\u0e48\u0e07\u0e21\u0e2d\u0e07\u0e07\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14\u0e41\u0e25\u0e30\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e01\u0e23\u0e30\u0e17\u0e1a\u0e15\u0e48\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e43\u0e19\u0e20\u0e32\u0e1e\u0e23\u0e27\u0e21 (Incremental Growth)<br \/>\u0e40\u0e0a\u0e48\u0e19 Campaign \u0e02\u0e2d\u0e07 AP \u0e17\u0e35\u0e48\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e27\u0e31\u0e14\u0e1c\u0e25\u0e41\u0e22\u0e01\u0e15\u0e32\u0e21\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07 \u0e41\u0e15\u0e48\u0e14\u0e39\u0e27\u0e48\u0e32\u0e01\u0e32\u0e23\u0e17\u0e33\u0e07\u0e32\u0e19\u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e19\u0e02\u0e2d\u0e07\u0e17\u0e38\u0e01\u0e2a\u0e48\u0e27\u0e19\u0e0a\u0e48\u0e27\u0e22\u0e2a\u0e23\u0e49\u0e32\u0e07 Incremental Lead \u0e41\u0e25\u0e30 Brand Salience \u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_AI_Steer_Process_New_Experiences\"><\/span>7. AI Steer Process &amp; New Experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e40\u0e2a\u0e23\u0e34\u0e21\u0e07\u0e32\u0e19\u0e14\u0e49\u0e32\u0e19\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e43\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e40\u0e23\u0e47\u0e27 (Speed), \u0e01\u0e32\u0e23\u0e17\u0e33 Personalization \u0e41\u0e25\u0e30\u0e04\u0e27\u0e32\u0e21\u0e23\u0e31\u0e1a\u0e1c\u0e34\u0e14\u0e0a\u0e2d\u0e1a (Accountability)<br \/>\u0e07\u0e32\u0e19\u0e27\u0e34\u0e08\u0e31\u0e22\u0e02\u0e2d\u0e07 BCG \u0e41\u0e25\u0e30 Google \u0e1e\u0e1a\u0e27\u0e48\u0e32\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e17\u0e35\u0e48\u0e19\u0e33 AI \u0e21\u0e32\u0e1b\u0e23\u0e31\u0e1a\u0e43\u0e0a\u0e49\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e25\u0e36\u0e01\u0e0b\u0e36\u0e49\u0e07\u0e16\u0e36\u0e07 Marketing Flow \u0e21\u0e35\u0e44\u0e14\u0e49\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e2a\u0e39\u0e07\u0e01\u0e27\u0e48\u0e32\u0e04\u0e19\u0e2d\u0e37\u0e48\u0e19\u0e16\u0e36\u0e07 60%<br \/>\u0e01\u0e33\u0e25\u0e31\u0e07\u0e01\u0e49\u0e32\u0e27\u0e2a\u0e39\u0e48\u0e22\u0e38\u0e04 &#8220;Generative Experience&#8221; \u0e17\u0e35\u0e48 AI \u0e08\u0e30\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e21\u0e35\u0e1a\u0e17\u0e1a\u0e32\u0e17\u0e43\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e43\u0e2b\u0e21\u0e48\u0e46 \u0e23\u0e48\u0e27\u0e21\u0e01\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04<\/p>\n\n\n\n<h1><span class=\"ez-toc-section\" id=\"8Resilience_Marketing_Playbook_%E0%B8%84%E0%B8%B9%E0%B9%88%E0%B8%A1%E0%B8%B7%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%95%E0%B8%A5%E0%B8%B2%E0%B8%94%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%A2%E0%B8%B7%E0%B8%94%E0%B8%AB%E0%B8%A2%E0%B8%B8%E0%B9%88%E0%B8%99\"><\/span>8.Resilience Marketing Playbook (\u0e04\u0e39\u0e48\u0e21\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e22\u0e37\u0e14\u0e2b\u0e22\u0e38\u0e48\u0e19)<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>\u0e43\u0e19\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48\u0e40\u0e15\u0e47\u0e21\u0e44\u0e1b\u0e14\u0e49\u0e27\u0e22\u0e04\u0e27\u0e32\u0e21\u0e44\u0e21\u0e48\u0e41\u0e19\u0e48\u0e19\u0e2d\u0e19 \u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35\u0e41\u0e19\u0e27\u0e04\u0e34\u0e14\u0e41\u0e1a\u0e1a\u0e19\u0e31\u0e01\u0e42\u0e15\u0e49\u0e04\u0e25\u0e37\u0e48\u0e19 \u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e21\u0e35 \u0e04\u0e27\u0e32\u0e21\u0e22\u0e37\u0e14\u0e2b\u0e22\u0e38\u0e48\u0e19 (Resilience) \u0e41\u0e25\u0e30 \u0e04\u0e27\u0e32\u0e21\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e43\u0e19\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08\u0e17\u0e35\u0e48\u0e40\u0e09\u0e35\u0e22\u0e1a\u0e02\u0e32\u0e14 (Decisiveness Capability)<br \/><br \/>\u0e41\u0e25\u0e30 8 \u0e17\u0e31\u0e01\u0e29\u0e30\u0e17\u0e35\u0e48\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e44\u0e14\u0e49\u0e41\u0e01\u0e48 \u0e04\u0e27\u0e32\u0e21\u0e04\u0e25\u0e48\u0e2d\u0e07\u0e15\u0e31\u0e27 (Agile), \u0e01\u0e32\u0e23\u0e23\u0e2d\u0e1a\u0e23\u0e39\u0e49 (Informed), \u0e01\u0e32\u0e23\u0e17\u0e33\u0e15\u0e31\u0e27\u0e43\u0e2b\u0e49\u0e41\u0e15\u0e01\u0e15\u0e48\u0e32\u0e07 (Distinctive) \u0e41\u0e25\u0e30\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e40\u0e1b\u0e47\u0e19\u0e21\u0e19\u0e38\u0e29\u0e22\u0e4c (Human) \u0e08\u0e30\u0e44\u0e21\u0e48\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e41\u0e04\u0e48\u0e23\u0e2d\u0e14 \u0e41\u0e15\u0e48\u0e08\u0e30\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e44\u0e14\u0e49\u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e43\u0e19\u0e15\u0e25\u0e32\u0e14<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"%E0%B8%AA%E0%B8%A3%E0%B8%B8%E0%B8%9B%E0%B8%88%E0%B8%B2%E0%B8%81%E0%B8%87%E0%B8%B2%E0%B8%99_The_Secret_Sauce_Summit_2025\"><\/span>\u0e2a\u0e23\u0e38\u0e1b\u0e08\u0e32\u0e01\u0e07\u0e32\u0e19 The Secret Sauce Summit 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0e2a\u0e23\u0e38\u0e1b\u0e08\u0e32\u0e01\u0e07\u0e32\u0e19 The Secret Sauce Summit 2025<br \/>&#x1f4cd; Session: \u0e2a\u0e23\u0e38\u0e1b\u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25 \u0e1b\u0e35 2026<br \/>&#x1f4cd; Speakers: \u0e04\u0e38\u0e13\u0e40\u0e2d\u0e34\u0e23\u0e4c\u0e18 \u0e2d\u0e23\u0e23\u0e16\u0e27\u0e38\u0e12\u0e34 \u0e40\u0e27\u0e28\u0e23\u0e32\u0e19\u0e38\u0e23\u0e31\u0e01\u0e29\u0e4c (Adapter Digital Group)<\/p>\n\n\n\n<ol><li>Macro Consumer Shifts<\/li><li>Brand &amp; Creator As Ecosystem<\/li><li>Cultural &#8211; New Paradigm for Brands<\/li><li>Attention = Currency, Influence = Value<\/li><li>Agile Media &amp; Content Dynamics<\/li><li>Future of Effectiveness<\/li><li>AI Steer Process &amp; New Experiences<\/li><li>Resilience Marketing Playbook<\/li><\/ol>\n\n\n\n<p><strong>\u0e1e\u0e35\u0e48\u0e2d\u0e49\u0e27\u0e19\u0e2a\u0e32\u0e22\u0e21\u0e39<\/strong><\/p>\n\n\n\n<p>\u0e23\u0e31\u0e1a\u0e15\u0e34\u0e14\u0e15\u0e32\u0e21 Monitor Brand \u0e41\u0e25\u0e30 \u0e04\u0e39\u0e48\u0e41\u0e02\u0e48\u0e07\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e04\u0e49\u0e32\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 Online \u0e41\u0e25\u0e30 Research offline<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"175\" height=\"62\" src=\"http:\/\/onlinemedia.idea2mobile.com\/wp-content\/uploads\/2014\/03\/logo_idea2mobile_artwork_revise.png\" alt=\"\" class=\"wp-image-2785\"\/><\/figure>\n\n\n\n<p>Service \u0e17\u0e35\u0e48\u0e21\u0e35\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23<\/p>\n\n\n\n<ol><li>\u0e15\u0e31\u0e27\u0e41\u0e17\u0e19\u0e08\u0e33\u0e2b\u0e19\u0e48\u0e32\u0e22 Social Listening \u0e08\u0e32\u0e01 Wisesight \u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48&nbsp;<a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/pricing.php\">Link \u0e19\u0e35\u0e49<\/a><\/li><li>\u0e2a\u0e33\u0e40\u0e19\u0e32 Global Research \u0e0a\u0e48\u0e27\u0e22\u0e04\u0e48\u0e32\u0e2d\u0e32\u0e2b\u0e32\u0e23\u0e41\u0e21\u0e27 \u0e2a\u0e31\u0e48\u0e07\u0e0b\u0e37\u0e49\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48&nbsp;<a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/euro-monitor-reports.php\">Link \u0e19\u0e35\u0e49<\/a><\/li><li>\u0e23\u0e31\u0e1a\u0e17\u0e33 Report \u0e23\u0e32\u0e22\u0e07\u0e32\u0e19 One Click \u0e44\u0e14\u0e49 Data-Insight \u0e14\u0e39\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48&nbsp;<a href=\"https:\/\/www.idea2mobile.com\/2025\/pages\/datavisualization.php\">Link \u0e19\u0e35\u0e49<\/a><\/li><\/ol>\n\n\n\n<p>\u0e40\u0e23\u0e35\u0e22\u0e19\u0e1f\u0e23\u0e35 Social Listening \u0e1c\u0e48\u0e32\u0e19 Online \u0e14\u0e39\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48&nbsp;<a href=\"https:\/\/class.idea2mobile.com\/portal\/courses\">Link \u0e19\u0e35\u0e49<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/idea2mobile.com\/2018\/images\/profiles23.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u0e2a\u0e2d\u0e1a\u0e16\u0e32\u0e21\u0e23\u0e32\u0e22\u0e25\u0e30\u0e40\u0e2d\u0e35\u0e22\u0e14\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e40\u0e15\u0e34\u0e21\u0e15\u0e34\u0e14\u0e15\u0e48\u0e2d\u0e44\u0e14\u0e49\u0e17\u0e35\u0e48<br \/>\u0e1e\u0e35\u0e48\u0e2d\u0e49\u0e27\u0e19\u0e2a\u0e32\u0e22\u0e21\u0e39<br \/><a href=\"http:\/\/www.idea2mobile.com\/\">www.idea2mobile.com<\/a><br \/>wisesight zocial eye trainner<br \/>Call : 0863863896<br \/>Line id : e21eqg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0e1a\u0e31\u0e19\u0e17\u0e36\u0e01\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e23\u0e30\u0e42\u0e22\u0e0a\u0e19\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a 8 \u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14 \u0e1b\u0e35 2026 \u0e1e\u0e38\u0e48\u0e07\u0e17\u0e30\u0e22\u0e32\u0e19\u0e19\u0e19\u0e2a\u0e39\u0e48\u0e2d\u0e19\u0e32\u0e04\u0e15 &#x2728; \u0e14\u0e49\u0e27\u0e22\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19 Cultural Operation System \u0e08\u0e32\u0e01 Control \u0e2a\u0e39\u0e48 Co-creation \u0e42\u0e14\u0e22 \u0e40\u0e2d\u0e34\u0e23\u0e4c\u0e18 \u0e2d\u0e23\u0e23\u0e16\u0e27\u0e38\u0e12\u0e34 CEO \u0e02\u0e2d\u0e07 Adapter Digital Group \u0e17\u0e35\u0e48\u0e21\u0e32 :<\/p>\n","protected":false},"author":1,"featured_media":7607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[1125,3],"tags":[1255,1256],"_links":{"self":[{"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/posts\/7600"}],"collection":[{"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7600"}],"version-history":[{"count":3,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/posts\/7600\/revisions"}],"predecessor-version":[{"id":7626,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/posts\/7600\/revisions\/7626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=\/wp\/v2\/media\/7607"}],"wp:attachment":[{"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlinemedia.idea2mobile.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}